The B2B buyer’s journey has changed dramatically. Traditional lead-capture forms and generic email blasts are no longer enough. As a full-funnel, omnichannel B2B lead generation powerhouse, Intent Amplify understands that modern enterprise buyers expect real-time, personalized engagement. Conversational marketing —powered by AI chatbo

For decades, data and creativity were considered opposing forces in marketing. Data belonged to the analysts—spreadsheets, metrics, and predictable optimization. Creativity belonged to the artists—compelling messaging, emotional resonance, and imaginative campaigns. Companies chose sides: either they optimized relentlessly around data or they p

Sales and marketing misalignment is destroying pipeline at thousands of B2B companies. Marketing generates leads that sales dismisses as low-quality. Sales complains about insufficient volume and poor fit. Marketing blames sales for not following up properly. Meanwhile, competitors who've achieved genuine sales-marketing alignment are dominating ma

The traditional sales funnel is dead. Or more accurately, it's evolved into something far more complex and interconnected than the linear "awareness-consideration-decision" model that dominated sales and marketing for decades. In 2025, companies achieving exceptional conversion rates understand that today's B2B buying journey is non-linea